A big part of the move involves a massive live events venue, or conference centre - renovated from a former railway building close to the Guardian's Kings Place office. At this venue, there'll be discussions, debates, interviews, speeches and festivals, moving the organisation further away from being 'just a newspaper'. People can now pay for Guardian membership which provides access to its events.
Joining the GuardianAs editor-in-chief Alan Rusbridger put it: "You’ve read the Guardian. Maybe, in recent times, you’ve listened to, or watched the Guardian. You may have come to our building to learn with the Guardian, in one of our series of Masterclasses. Now you can join the Guardian."
So what do you get by joining the Guardian? Why would you want to become a member? Surely it has to be more than simply an event-based concept. Well, yes, it's tiered payment system provides the potential for effective community engagement. As the image below shows, there is a free option to be a Friend of the publication - but to become a Partner or Patron costs a fair amount of money.